Last updated on 13-08-2025

This Privacy Policy governs the manner in which UrbanNaari ("Company," "We," "Us," or "Our") collects, uses, maintains, and discloses information collected from users ("User(s)" or "You") of the website www.urbannaari.co.in ("Website"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy. This Privacy Policy should be read in conjunction with and as a part of the Terms of Service of the Website.

We at UrbanNaari, understand that your privacy is important to you, and we are committed to being responsible custodians of the information you provide us and the information we collect. This Privacy Policy describes the practices concerning the information collected by us through the use of the Website and our social media channels, and services referred therein (”Services”); and how we collect, use, disclose, and process personal information for operating our business.

This Policy explains the rights and choices available to you concerning your personal information. We recommend that you read this entire Policy carefully. By continuing to access the Services you agree that you have read, understood, and accepted the terms and conditions of this Policy. We may provide additional privacy notices to you at the time we collect your data.

Please read below for more details regarding our privacy policy.

Changes to This Privacy Policy

Our privacy policy is subject to change from time-to-time without prior notice, hence, please review this policy periodically, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.

What Personal Information do we collect

When you visit the Website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Website, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Website, and information about how you interact with the Website. We refer to this automatically-collected information as “Device Information”.

The type of information we collect depends on how you are specifically interacting with us, whether directly or through automated means, through the use of the Services: when you call or email or otherwise communicate with us (including through social media and chat) when you sign up for or request that we send you newsletters, alerts, or other materials; or when you respond to our communications or request information; or when you participate in events including webinars or other promotions or collaboration with any third party.

When we use the term "personal information", we are referring to information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Source of information and purpose of use

We collect information, including personal information, about you either directly or by your use of our Services or otherwise during your interaction with us. We may obtain information about you, including personal information, from our business partners, such as suppliers, vendors, and other third parties.

You may choose not to provide us with some or all of your personal information. Doing so may prevent us from providing our Services to you or limit our ability to provide you with the level of service that you would otherwise expect or get from us.

INFORMATION WE COLLECT DIRECTLY FROM YOU

The type of information we collect depends on how you are specifically interacting with us and which Services you are using. The following are examples of the types of information we may collect directly from you:

1. Contact details including your name, address, phone number, and email. We adopt reasonable security measures to protect your password from unauthorised access or disclosure.
2. Finance-related information you may choose to input or provide access to the billing address, payment confirmation, credit/debit card information, billing contact details, and similar data, etc.
3. Account Information such as security-related information (including usernames and passwords, authentication methods, and roles), service-related information (including purchase history and account profiles), billing-related information (including payment, shipping, and billing information), and similar data, etc.
4. Photograph or photographs you may provide us with your photograph for a personalised experience of your Account.
5. User Content such as the content of communications, suggestions, questions, comments, reviews, feedback, and other information you send to us, or that you provide to us when you contact us, or that you post on our Services (including information in alerts, folders, notes, and shares of content), and similar data, etc.
6. Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.
7. Transaction History details of your interactions and transactions with other users on the Website. Your previous orders and transaction information including product and service pricing details, date of purchase, and payment history.
8. Location Data **such as the location of your device, your household, and similar location data, etc.
9. Demographic Information such as country, state, district, preferred language, age and date of birth, marital status, gender, physical characteristics, personal or household/family financial status and metrics, military status, and similar data, etc.
10. Identity Information such as government-issued identification information and similar data, etc.
11. Social Media handle manage your participation in any promotions, offers or discount schemes you choose to participate in.

We refer to this information as Order Information.

INFORMATION COLLECTED BY AUTOMATED MEANS

We collect Device Information using the following technologies:

• “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
• “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• “Web beacons”, “tags”, and “pixels” and other similar technologies are electronic files used to record information about how you browse the Site.

Cookies and other tracking technologies

Cookies are small text files that can be stored on your computer or other devices when websites are loaded in a browser. To enhance your online experience, we and our partners use "cookies", "web beacons" and/or other tracking technologies. The other tracking technologies work similarly to cookies and place small data files on your devices or display units of your activities on the Website to enable us to collect information about how you use our Services or the Website.

Cookies and other similar technologies do a lot of different jobs, such as letting you navigate between pages efficiently, remembering your preferences, and generally improving the user experience. They can also help to ensure that the advertisements you see online are more relevant to you and your interests. We also may work with partners to help them advertise to you when you visit other websites or mobile applications and help them perform user analytics. These technologies may also be used to analyse how our users interact with advertising on our Services and elsewhere. In the spirit of transparency, we provide detailed information about how we use these technologies.

We use cookies or other tracking technologies to identify you and your interest, remember your preferences, track your use of our services/the Website, and to offer, improve or customize the products, content, offerings, services, and deliver relevant advertising when you visit our Service, or when you visit other websites or applications. For example, we may use cookies to personalize your experience for our Services (for instance, to recognise you by name when you return to a Service), save your password in password-protected areas, and enable you to use shopping carts on our Services. We or a third-party platform with whom we work may place or recognise a unique cookie on your browser to enable you to receive customised content, offers, services, or advertisements on our Services or other sites. Please note, that these cookies contain no information intended to identify you personally. The cookies may be associated with de-identified demographic or other data linked to or derived from data you voluntarily have submitted to us (for instance, your email address) that we may share with a service provider solely in hashed, non-human readable form.

We, our third-party service providers, advertisers, advertising networks and platforms, agencies, or our partners may also use cookies or other tracking technologies to manage and measure the performance of advertisements displayed on or delivered by or through other networks or Services. This also helps us, our service providers, and partners provide more relevant advertising.

Syncing Cookies and Identifiers: we may work with our partners (for instance, third-party ad platforms) to synchronise unique, anonymous identifiers, such as those associated with cookies, to match our partner’s uniquely coded user identifiers to our own. We may do this, for instance, to enhance data points about a particular unique browser or device, and thus enable us or others to send more relevant ads, match Users to their likely product interests, or better synchronise, cap, or optimize advertising.

Locally Stored Objects: our network services may employ locally stored objects and other client-side storage tracking technologies in certain situations where they help to provide a better user experience, such as to remember settings, preferences, and usage similar to browser cookies, or to target or help our partners target ads, analyse ad performance, or perform user, website or market analytics.

Disabling cookies: there are many ways to manage cookies and other tracking technologies. Through your browser settings, you can accept or decline cookies or set your browser to prompt you before accepting a cookie from the website you visit. However, if you disable the use of cookies in your web browser, it will have an impact on your user experience and some features of the Services may be difficult to use or inoperable.

Interest-based Advertising: we may work with certain third-party companies to recognise your computer or device and/or to collect and record information about your web surfing activity, including those integrated with our Services. With the aid of these cookies, we measure matters including whether an advertising campaign is relevant to you or a specific target group. Please keep in mind that your web browser may not permit you to block the use of these techniques, and those browser settings that block conventional cookies may not affect such techniques.

Web beacons: we and our partners may also use "web beacons' ' or clear GIFs, or similar technologies, which are small pieces of code placed on a Service or in an e-mail, to monitor the behaviour and collect data about the visitors viewing a Service or e-mail. Web beacons may also be used to provide information on the effectiveness of our e-mail campaigns, for instance, open rates, clicks, forwards, etc.

Clear gifs: are tiny graphics with a unique identifier, similar in function to cookies. In contrast to HTTP cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on web pages.

By visiting the Service/Website, whether as a registered user or otherwise, you acknowledge, and agree that you are giving us your consent to track your activities and your use of the Services through the technologies described above, as well as similar technologies developed in the future and that we may use such tracking technologies in the emails we send to you.

Our unaffiliated/affiliated partners and third parties may themselves set and access their tracking technologies when you visit our Services/the Website and they may have access to information about you and your online activities over time and across different websites or applications when you use the Service/Website. Their use of such tracking technologies is not in our control and is subject to their privacy policies.

In addition to cookies, other technologies that may be used include:

Pixel tags: (also called "clear GIFs" or "web beacons") are tiny images that can be placed on a web page or in our electronic communications to you to help us measure the effectiveness of our content; for instance, we use pixel tags to evaluate the effectiveness of our advertising and marketing campaigns by determining whether you open and interact with the content in our promotional emails.

HTML5: (the language some websites, such as mobile websites, are coded in) may be used to store information on your computer or device about your website usage activities and to help determine how our Services are being used by our visitors, how the services can be improved and to customize our Services for our users.

INFORMATION COLLECTED FROM INTEGRATED SERVICES

We may obtain information, including personal information, about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

• Companies who support our Site and Services, such as Shopify.
• Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfil your orders and provide you with products or services you have requested, in order to perform our contract with you.
• When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.
• You may be given the option to access or register for our Services through the use of your third-party social media account. If You select this option, your social media provider may make some of your personal information available to us, such as your email address or other unique identifier or we may be asked to share certain information with such social media providers.
• If You choose to sign on through your third-party social media provider, you authorise us to collect your information from such a service provider and process it following this Policy and You also authorise us to share your information with your social media service provider as necessary to permit You to access our services using your social media account. We recommend that you review your social media provider's privacy policies carefully before using their service to connect to our Services.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy.

HOW DO WE USE YOUR PERSONAL INFORMATION

By using the Website and/or purchasing from us, you agree to allow your personal information to be used as stated below. In addition to the purposes described above, we may use the information we collect for a variety of purposes, such as the following:

• Providing Products and Services. We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfil your orders, to send notifications to you related to your account, purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, facilitate any returns and exchanges and other features and functionalities related to your account.
• Marketing and Advertising. We may use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites.
• Security and Fraud Prevention. We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately.
• Communicating with You and Service Improvement. We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interests in order to be responsive to you, to provide effective services to you, and to maintain our business relationship with you.
• Internal research*:* understanding and evaluating how our Services and features perform with our Users; uncovering insights about usage to improve the Services and provide customers with enhanced features as well as inform our development of new features and products; and development of customised or personalised experiences of our Services, such as remembering your information, so you do not have to re-enter it each time you use one of our Services.
• Debugging/Repair: **identifying and repairing impairments of the intended, existing functionality of our Services.
• Quality and safety maintenance and verification: **improving the quality of the Services we provide, including an upgrade or enhancement of the Services; verification or maintenance of the quality or safety of Services; tracking and responding to quality and safety matters, and protecting our rights and property.
• Complying with legal or regulatory requirements, judicial process, industry standards, and UrbanNaari terms of service policies.
• Other purposes that may be described at the time you choose to provide personal information to us.

To perform the above functions, we may match information collected from you through different means or at different times, including both personal information and Automated Information, and use such information along with information obtained from other sources. We may also aggregate and/or de-identify any information that we collect, such that the information no longer identifies any specific individual. We may use, disclose, and otherwise process such information for our legitimate business purposes including but not limited to historical and statistical analysis and business planning without any restriction.

SHARING YOUR PERSONAL INFORMATION

THIRD PARTY SERVICE PROVIDERS-

In certain circumstances, we may disclose your personal information to third parties for contract fulfilment purposes, legitimate purposes and other reasons subject to this Privacy Policy. Such circumstances may include:

• With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping)
• Customer communications and insights platforms*:* we may share your phone number, e-mail, app usage, and interactions with our third-party customer communications platform providers for performing services that allow us to communicate with you and administer your account as well as track your usage for our internal analytics.
• Internal business insights platforms*:* our third-party internal business analytics platform provides us with the tools to help us understand app usage and interactions and find insights that allow us to improve our product and features. We may share or make available unique user identifiers, IDFA, device ID, IP address, and app usage and events with the service providers for performing services that allow us to monitor and understand usage to enhance existing Services or develop new products and features and better understand our customers to market our products more effectively.
• Customer care and support: when you contact us, your e-mail may be directed through our third-party customer care and support platform which will have access to your personal information, the content of your e-mail as well as the date and time your request came into our system. We use this provider to allow us to communicate with you about your Account and to receive reports from Users about the quality or safety of our products.
• Measurement and attribution*:* the service providers offer tools that allow us to measure and attribute the source of new subscription sign-ups and that allow us to find insights about usage and app events. We may use unique user identifiers made available to us from third-party providers to help us measure the effectiveness of our ads and to uncover information about how our customers are using our apps to improve their quality and safety. We may also share and/or store unique user identifiers, device IDs, IDFA, or IP addresses with these providers for the same purpose.
• Other technology providers: these providers are necessary to provide our services and include cloud storage and web hosting providers. We may use certain Automated Information and/or aggregate or non-personally identifiable information available to us from the customer/ third parties for various purposes including monitoring network traffic to detect malicious actors and to protect against malware, fraud, or other unlawful uses or activity.
• Marketing providers*:* the third-party service providers, who assist us with marketing our products to you, and may use the information we collect from you to provide advertisements and offers for our other products. Additionally, we may share certain information with social media platforms that allows us to create custom or lookalike audiences. We may also obtain your information through any contest, sweepstakes, event, offering, or other promotional activity that is jointly offered by us and any third parties. By entering into such contest or sweepstakes or otherwise, you authorise and direct us to share your information with our cosponsor. We may also share your information with a third-party service provider who administers the promotion, event, contest, and/or sweepstakes, etc. We may also share aggregate information including personal information to third-party providers and platforms that help us understand our user demographics, including user demographic interests, habits, and usage patterns for some of our Services so that we may market our products more effectively.
• Shipping providers: When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations, with your consent.

For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We use trusted courier partners to deliver products to your doorstep. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

CORPORATE AFFILIATES-

We share your information within Group entities for legitimate business purposes, including but not limited to :

• To assist us in technical processing operations, such as data hosting and maintenance, finance, legal, HR, and accounting assistance, securing our data and systems and fighting against spam, abuse, fraud, infringement, and other wrongdoings; and
• For corporate audit, analysis, and consolidated reporting as well as compliance with applicable laws.

CORPORATE TRANSACTIONS-

We may share information about you during the evaluation or negotiation in connection with a corporate change or dissolution; for instance, a merger, acquisition, reorganisation, consolidation, bankruptcy, liquidation, sale of assets, or winding-up of the business (hereinafter referred to as "Corporate Transaction"). Unless prohibited by applicable law, we reserve the right to transfer the information we maintain in the event we engage in any Corporate Transaction, including but not limited to selling or transferring all or a portion of our business or assets. If we engage in such a sale or transfer, we will, where feasible, direct the recipient to use the information in a manner that is consistent with this Privacy Policy. After such a sale or transfer, you may contact the recipient with any inquiries concerning the processing of your personal information.

LEGAL, REGULATORY, COMPLIANCE AND OTHER IDENTICAL REASONS-

We may disclose and/or share your information to comply with legal or regulatory requirements, industry standards, judicial process, and our internal company policies, as well as to protect against, identify, investigate, prevent and respond to fraud, illegal activity; for instance, identifying and responding to incidents of hacking or misuse of our Website and mobile applications, adverse event reporting, and claims and other liabilities.

We also reserve the right to disclose your information:

• When we believe in good faith that disclosure is appropriate or necessary to take precautions against liability;
• To protect our rights or property or the legal and property rights of others; and 3. investigate and defend third-party claims or allegations against us.

THIRD PARTY WEBSITES AND LINKS

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Information relating to underage

We do not knowingly collect information relating to a minor. If you are a minor then DO NOT DOWNLOAD OR USE THE SERVICES. If you believe that we may have personal information from or about an individual who is a minor, please contact us. Please note that we'll attempt to delete the account of any individual who is a minor that's reported to us as soon as possible. You are responsible for all account activity conducted by a minor on your account.

BEHAVIOURAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:

• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads/anonymous
• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

SECURITY AND RETENTION OF YOUR INFORMATION

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

We may retain your personal information for a period as required under the applicable law of the geographical region of your residence. However, we may not know if you have stopped using our Services, so we encourage you to contact us at care@urbannaari.co.in , if you are no longer using the Services. We may retain other information that is not personally identifiable for backups, archiving, prevention of fraud and abuse, analytics, or where we otherwise reasonably believe that we have a legitimate reason to do so.

DO NOT TRACK DISCLOSURES

Some web browsers have a “Do Not Track” (DNT) feature. This feature lets you tell websites you visit that you do not want to have your online activity tracked. These features are not yet uniform across browsers. Our Website does not currently process or respond to "do-not-track" (DNT) settings in your web browser.

SOCIAL MEDIA AND OTHER COMMUNICATION

We maintain a presence on several social networking and blogging platforms including but not limited to Facebook, Instagram, Google, LinkedIn, Twitter, Snapchat, Telegram, TikTok, WhatsApp, Pinterest, etc.

We may incorporate some third-party social networking features into our Services, ie., allowing users to interact with others and share content and information on social media platforms or utilise third party provided platforms to publish or manage the Services or portions thereof. Through these platforms and features, we receive or may share information about you, and this Policy applies to that information as well. Besides, some providers of third-party social media or blogging platforms we utilise, have their privacy policies that explain how the third parties that provide them may collect, use and protect your information; for instance, if you establish an account with such platform providers directly. By using social features, you agree to those third parties' privacy policies and terms of use.

If you choose to communicate with us or another user through social features available on the Website or mobile applications or through our social media pages, or other similar communication or messaging features or services, such information may be made publicly available. For security purposes, we advise you, please do not include any password, social security number, debit/credit card information, or other sensitive information via these features. We have the right, but not the obligation to monitor messages and communications between and among Users for security and training purposes. We may, but are not obligated to, remove any content we deem inappropriate.

YOUR RIGHTS FOR THE PERSONAL INFORMATION WE HOLD ABOUT YOU

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

• Right to Access / Know: You may have a right to request access to personal information that we hold about you, including details relating to the ways in which we use and share your information.
• Right to Delete: You may have a right to request that we delete personal information we maintain about you.
• Right to Correct: You may have a right to request that we correct inaccurate personal information we maintain about you.
• Right of Portability: You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
• Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information.
• Withdrawal of Consent: Where we rely on consent to process your personal information, you may have the right to withdraw this consent.
• Managing Communication Preferences: We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.
• International data transfers*:* the data we collect may be transferred to, stored, and processed in countries other than the country in which the data was originally collected for the purposes described in this Policy. If you choose to use our Services, with laws governing data collection and use that may differ from Indian law, please note that you are transferring your personal information outside India to other countries for storage and processing. The countries to which we transfer personal information may not have the same data protection laws as in India. When we transfer personal information across borders, we consider a variety of requirements that may apply to such transfers. By using our services and providing personal information, you consent to such transfer, storage, and processing.

You may exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable laws, you may designate an authorised agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorised them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

Updates to this Policy

We reserve the right to update this Policy to reflect changes in our practices and services. When we post changes to this Policy, we will update the date of this Policy. Continued use of the Services after such date constitutes acceptance of such updates. When required by applicable law, we may inform the User by additional means, such as through a notification on the website or in our mobile applications if we make material changes to how the User’s personal information is collected, accessed, or otherwise used as a result of your use of the Services or if your rights under this Policy are materially impacted by changes to our privacy practices. We recommend that the User check this page from time to time to inform himself of any changes in this Policy.

No Agreement No Use

If the User does not agree or cannot comply with any of the conditions of this Policy, then please do not use the Website or mobile application or any of our offered Services.

Contact us

The User/Customer can call Customer Care within operational hours, i.e., 9:00 AM to 8:00 PM, from Sunday to Saturday at +91 7851024129 or write at care@urbannaari.co.in .